Field Notes

It’s safe to say that Wordpress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), Wordpress offers SMB’s a great opportunity to get a pro…

A bit late on this one, but Google announced on Thursday (Aug 7th) that the content network has (finally) been upgraded to offer a better experience to users, and a better value for us publishers &…

I'm not saying it's bad, but if you (or the marketing department you work in) insist on calling your email marketing campaigns something like 'e-shots', 'mail shots', 'mail blasts' or anything else…

Woo hoo! Pretty impressed with wordpress' new app for iPod/iphone. I shall never have an excuse not to blog from now on. Except for wi-fi. And the iPod's predictive multitap is excellent! Nice work…

Janine Popnick, CEO of Vertical Response, has just created a great list on where you should always place your opt-in form to ensure quality newsletter subscriptions. Read the full post at the VR…

Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ - selecting and bidding on a keywo…

I think these guys are new kids on the block - and are more than welcome! SpamMeltdown.com offer sources of inspiration to designers of HTML email.  Instead of just talking about email design, …

I just came across a great post by Will McInnes (of Brighton's NixonMcInnes fame) and was thoroughly moved. Check out 'The Age of Snark' here, for your own good.

Positive Branding I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially n…

Huge news from Adobe today - they have officially released optimized Adobe Flash Player technology to Google and Yahoo in an effort to enhance the search engine indexing of SWF files (the output file…

It seems the latest free, online product from Google is going to make a big impact in the online ad area – both positive and negative. Unfortunately I’m still waiting for my granted invitation from Goo…

Apple, are you listening? According to a survey by the EEC ( Email Experience Council ) and reported by The DMA, most retail email marketers (57%) are still sending image-only or heavy image-based…

Noupe.com have recently started to take off with great lists, but this one takes the cake (so far). Noupe have compiled a list of 13 websites, tools or resources to help you create a better website…

Their mantra is ‘don’t be evil’ right? Isn’t transparency Google’s middle name? So why is it that after installing a real-time site tracking tool (statcounter.com) to my PPC landing pages, I see several (…

The FTC (Federal Trade Commission) – America’s governmental consumer protection agency – has revised its now 5 year-old CAN-SPAM legislation with increased clarity and definitions, widening the line betwe…

Here are the top 10 most-read CarbonGraffiti articles for April 2008: Free Email Marketing templates Outlook 2007, Part II Best of March - Email design round-up Design the perfect email: Dimensions &…

The guys at Email Standards Project have completed the assembly of ' the Gmail Grimace ', a worldwide appeal for email folks to display their feelings about Gmail's bizarre lack of CSS standards…

Google has just launched their Google Apps engine platform, which looks to bring cloud computing to Google's growing arsenal of services and applications available to the public. A direct gauntlet…

A single collection of all things email design-related for the month of March. Inspiration: Australia-based ESP with an emphasis on great email design: http://www.campaignmonitor.com/gallery/…

It's tough trying to determine whether or not the AdWords crew have finally lost the plot. Over on their blog they've just announced that Frank the Hand Turkey is officially the new GAW mascot…

Wordpress have just released their 2.5 version, which is an all-rounder of an upgrade - new interface design, new functionalities, new everything.  But unfortunately it also means that there are some …

http://www.youtube.com/v/nlFILXgKXWE&hl=en

It's finally here - Google Adwords have introduced (to beta invite users only in the US only) TV advertising from within the Google Adwords interface. This is on the tail-end of Google announcing on…

Like it or not, HTML email marketing campaigns are a core requirement for any successful email marketing program. Not only do they offer the first rule for successful online marketing – metrics – but the…

Have a new blog on Wordpress.org that you want indexed ASAP? Make sure you’re pinging! By pinging the set of URLs below, you can notify blog directories and search engines like Google that you’ve jus…