Stop calling your email program 'shots' or 'blasts'
I'm not saying it's bad, but if you (or the marketing department you work in) insist on calling your email marketing campaigns something like 'e-shots', 'mail shots', 'mail blasts' or anything else…
It's all 1-to-1 from here (thankfully)
Isn't it just that simple? When the internet started, just having a website meant you were likely to be found. But as more people and and more businesses created more websites, the ability to be…