Reactive vs proactive states
We're conditioned to be reactive in life. If it's too sunny outside, we wear a hat. If it's too cold, we wrap up. As freelancers or small businesses, much of our time is devoted to working in a…
10 ways to show customers love with email marketing
Using email marketing as more than a 1-way announcement can do wonders for your bottom line. By enhancing the communication channel with your website visitors and subscribers with better targeted & …
Brand loyalty at its finest - and why it works
Positive Branding I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially n…