Articles tagged with “tips & tricks”

Like it or not, HTML email marketing campaigns are a core requirement for any successful email marketing program. Not only do they offer the first rule for successful online marketing – metrics – but the…

Some useful resources and links for helping you in your quest to design the perfect email (and more importantly keep designing the perfect email). Other Useful Resources & Links: Email Standards…

Some quick bonus tips on designing the perfect email. ALWAYS TEST on every major email client and web browser (for online versions) for links, copy, spelling, design, personalization, and SPAM score.…

The final step in the 10 step series, this quick tip addresses some 'good ideas' for your email campaign. Other nice-to-haves: Use an ‘ Add this email address to your safe senders list ’ message to ens…

Almost there! Steps 8 & 9 of a 10 part series on designing the perfect email. Here are some quick tips on the copy and delivery of your email. Copy: Minimize use of exclamation points and extensive…

Part 7 of a 10 step series, here's a quick tip on how to program your perfect email campaign. Programming: No CSS in the of your email code. Gmail and Outlook 2007 support CSS very poorly Keep all…

Part 6 of this 10 part series, here are some quick tips on your text version and design. Text Version and Design: Always include a text version of your HTML email to accommodate users who prefer this…

Welcome to part 4 & 5 of this 10 part series. This post looks at the ideal dimensions of the perfect email followed by a main design checklist for your email campaigns. Dimensions: Maximum width of…

Part 2 and 3 of this 10 part series, the From Field. Although few, these steps are crucial. The From Field: Make your from address instantly recognizable Always personalize your from address, instead…

This is the first in a 10 part series of quick tips for designing the perfect email. Keep coming back for the next tip, and enjoy! If you disagree, want to add anything, or just want to say hello,…

Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive. How does one start to rise above the noise to distinguish themselves as a heavy…