Field Notes

Some useful resources and links for helping you in your quest to design the perfect email (and more importantly keep designing the perfect email). Other Useful Resources & Links: Email Standards…

Some quick bonus tips on designing the perfect email. ALWAYS TEST on every major email client and web browser (for online versions) for links, copy, spelling, design, personalization, and SPAM score.…

The final step in the 10 step series, this quick tip addresses some 'good ideas' for your email campaign. Other nice-to-haves: Use an ‘ Add this email address to your safe senders list ’ message to ens…

Almost there! Steps 8 & 9 of a 10 part series on designing the perfect email. Here are some quick tips on the copy and delivery of your email. Copy: Minimize use of exclamation points and extensive…

Part 7 of a 10 step series, here's a quick tip on how to program your perfect email campaign. Programming: No CSS in the of your email code. Gmail and Outlook 2007 support CSS very poorly Keep all…

Part 6 of this 10 part series, here are some quick tips on your text version and design. Text Version and Design: Always include a text version of your HTML email to accommodate users who prefer this…

Welcome to part 4 & 5 of this 10 part series. This post looks at the ideal dimensions of the perfect email followed by a main design checklist for your email campaigns. Dimensions: Maximum width of…

Part 2 and 3 of this 10 part series, the From Field. Although few, these steps are crucial. The From Field: Make your from address instantly recognizable Always personalize your from address, instead…

This is the first in a 10 part series of quick tips for designing the perfect email. Keep coming back for the next tip, and enjoy! If you disagree, want to add anything, or just want to say hello,…

CarbonGraffiti has had a facelift! Why? Because having an all-HTML site starts to become a burden when you want to make quick updates, and especially when those updates are of the blog nature. This…

Barack Obama’s recent email on the campaign trail reflects a few themes in email marketing: Transparency (showing that the donation site is an secure link, instead of hiding it in HTML) Writing for G…

Go check out email-marketing-reports, where David Greiner, the initiator of the Email Standards Project, gets interviewed and gives his take on why the Standards project was made and what it’s for. O…

Since my last post I’ve: • Travelled to Qatar (Leisure only) • Got a new job in Brighton • Finished a website for a new client in Montreal • Worked like an obsessive mad doctor on a new website for CarbonGra…

It seems that the guys at Australia-based Campaigner Monitor are officially carrying the torch for email marketing design and implementation. I for one couldn’t be happier, and think they are doing a f…

Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive. How does one start to rise above the noise to distinguish themselves as a heavy…

There is no single “magic formula” to a successful Website. You can, however, make your own magic with a mix of marketing programs that is right for you. Your choices depend upon your overall goals and…

We all love Easter Egg or scavenger hunts. The Globe & Mail (one of Toronto's biggest newspapers) have announced a new website promotion that should tickle many a reader's fancy. They've hidden $1000…

Much to my dismay, after trying to get my own Free Email Marketing Templates page dugg on Digg (and getting a measly 3 diggs), I saw Campaign Monitor get way up there on the first page of Digg with…

I’ve just finished another client’s website - http://www.incidentaltourist.com - and I expect good things from it. The interesting part about the website is the content itself; Dental Tourism is an int…

I haven't noticed a banner ad for a really, really long time now, so I was pretty impressed when I came across the newest series of 'Get a Mac' banner ads by Apple. It's a great use of the 728x90…

A great video from an Italian Internet consulting firm, predicting what would happen to copyright, tv, radio, and the internet in the next fifty years.  Online Marketers, take note if you plan to …

Free Email Marketing templates available now. Visit http://www.carbongraffiti.com/emailmarketing/emailtemplates.html to preview and download 10 different hand-coded HTML email templates, designed to…

Isn't it just that simple? When the internet started, just having a website meant you were likely to be found. But as more people and and more businesses created more websites, the ability to be…

If you're strapped for time and need to send an email campaign ASAP, don't have the resources to design a campaign from scratch, or are just plain lazy, visit…

The other day on London's Oxford Street, as I was pulled by my fiancee into every clothing store imaginable, I couldn't help but notice that every single one of them dedicated the ground floor to…