Adwords Algorithm changes; domination continues
Announced yesterday on their official AdWords blogspot that the algorithm used in determining a paid ad’s quality score is changing very soon. TechCrunch covered the same story today. In a continual p…
Marketing & Wordpress: 15 Top Wordpress plugins
It’s safe to say that Wordpress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), Wordpress offers SMB’s a great opportunity to get a pro…
Google enhances their Content Network
A bit late on this one, but Google announced on Thursday (Aug 7th) that the content network has (finally) been upgraded to offer a better experience to users, and a better value for us publishers &…
Google Ad Planner spells trouble for media planners
It seems the latest free, online product from Google is going to make a big impact in the online ad area – both positive and negative. Unfortunately I’m still waiting for my granted invitation from Goo…
Google, don't be evil (with your Search network)
Their mantra is ‘don’t be evil’ right? Isn’t transparency Google’s middle name? So why is it that after installing a real-time site tracking tool (statcounter.com) to my PPC landing pages, I see several (…
Pro Marketer, Carl Brabander, on the state of SEM in Canada
The IAB says that the average percentage of spend for a Canadian company on Search Engine Marketing (SEM) activities accounts for around 33% of their online marketing budget, while a recent report…
Google Adsense to enter your outbound email
According to Chad Mauldin: 'Google recently filed for a new patent, here, on technology to display ads in email. Some may disregard this, seeing as Google already displays ads inside of Gmail, but…