Google AdWords has a new mascot. Frank.

It's tough trying to determine whether or not the AdWords crew have finally lost the plot. Over on their blog they've just announced that Frank the Hand Turkey is officially the new GAW mascot (complete with new bowtie), and with his new position comes great responsibility. He knows this, and has already started pushing his weight around by introducing a new ranking algorithm - FrankRank(TM).

It looks like Frank is set to become the new cock of the walk at Google, and I wish him the best of luck, and look forward to hearing more about him!