Field Notes

Having attended e-consultancy's event on the 'Future of Digital Marketing' in June, if I'm being honest, it was the first time I've felt excited about digital marketing for a long time. Way back in…

With the increased fragmentation and proliferation of markets thanks to the Web2 explosion, knowing who and where your audience is has become a lot harder. So what can you do to better target your…

What’s happening in digital marketing these days? Not much, so it seems. This past week I attended, albeit briefly, the TFM&A show in London. I normally love trade shows – the glitz, the glamour, the sch…

It’s not social media, or email marketing, or the family of acronyms that includes SEO, PPC, SEM, SMM, CPA, CPC, ATOS, or any others. It’s really quite simple - the most important thing you as a mar…

Walked in at 8:30 am to find my desk as one massive present. This is the stuff of legend and lore.

For many of us, answering the question 'What are you doing' is analogous to checking our email – we do it several times a day and it's become second nature.  But for every new social network we jump on…

The Curriculum Vitae. That all-important sheet or more of paper that represents your first ever point of contact with a potential employer. Your CV is an extension of your professional self and…

Lifestreaming. It can be defined as ‘an automated, effective way to centralize one’s various web activities into a single, unified website or stream’ and it can take various forms. Some people use servi…

Freelance Folder have just posted a fantastic list of more than 35 of the best social media tools that are sure to help make your life easier. From juggling multiple social networking profiles to…

UPDATE: No, I didn't win. But, being shortlisted out of 3 nominees for the whole South of England is fine by me. Not bad considering I've been in Brighton for only 1.6 years! The award night was…

After a busy month in October, here are the top 10 most popular articles from CarbonGraffiti.com.   My new LifeStream on SweetCron If you haven’t yet noticed, there’s a new nav item at the top of this…

Silverpop have just announced something pretty monumental for the email marketing industry: they're the first major ESP to bring the next big thing in today's marketing environment to the email…

Last week I returned from the DMA show in Las Vegas (been busy!), which I attended on request from my boss as an opportunity to learn/adapt new technologies and ideas to be implemented back in the…

If you haven't yet noticed, there's a new nav item at the top bottom of this page, entitled 'LifeStream | Me, Online '. This LifeStream basically aggregates my various activities and actions across…

Ever notice how certain things you do at your day job seem to integrate themselves into your everday life? A perfect example is the Pareto Principle, otherwise known as the 80-20 rule, the Longtail,…

Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you can say 'Google'.…

As I've just installed and themed my very own LifeStream courtesy of SweetCron, I had some of the expected 'issues' installing it on my own local server, running EasyPHP. As much for myself to not…

Using email marketing as more than a 1-way announcement can do wonders for your bottom line.  By enhancing the communication channel with your website visitors and subscribers with better targeted & …

Announced yesterday on their official AdWords blogspot that the algorithm used in determining a paid ad’s quality score is changing very soon. TechCrunch covered the same story today. In a continual p…

Although website design is (in my opinion) one of the most hotly-contested environments on the web right now, most of the beautiful websites you see on various CSS galleries are single-service,…

A quick post to point out some very revealing and interesting data from ' Think Eyetracking '. After fitting 30 participants with what I assume to be the crazy Clockwork Orange-style headkit, the…

I really identify with Gladwell’s ‘The Tipping Point’. With web tools like Twitter available to all, positive momentum can grow within hours, not days or weeks, potentially creating a success overn…

This is the third and final article in a series of three articles on Twitter. So you’ve read about Twitter & Tipping points, what it’s for and who uses it… so now’s the time to start using Twitter to effecti…

This is the second in a series of three articles on Twitter. In the spirit of this marketing blog, this article will explore what Twitter is, what and who it’s for, and why you should start to use it a…

This is the first in a series of three articles on Twitter. How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is establish…