A collection of articles, posts and thoughts since I began writing on the web.
Some useful resources and links for helping you in your quest to design the perfect email (and more importantly keep designing the perfect email). Other Useful Resources & Links: Email ... Read it →
March 6th, 2008
Some quick bonus tips on designing the perfect email. ALWAYS TEST on every major email client and web browser (for online versions) for links, copy, spelling, design, personalization, and SPAM ... Read it →
March 5th, 2008
The final step in the 10 step series, this quick tip addresses some 'good ideas' for your email campaign. Other nice-to-haves: Use an ‘Add this email address to your safe senders li... Read it →
March 4th, 2008
Almost there! Steps 8 & 9 of a 10 part series on designing the perfect email. Here are some quick tips on the copy and delivery of your email. Copy: Minimize use of ... Read it →
March 3rd, 2008
Part 7 of a 10 step series, here's a quick tip on how to program your perfect email campaign. Programming: No CSS in the <head></head> of your ... Read it →
February 29th, 2008
Part 6 of this 10 part series, here are some quick tips on your text version and design. Text Version and Design: Always include a text version of your HTML email to ... Read it →
February 28th, 2008
Welcome to part 4 & 5 of this 10 part series. This post looks at the ideal dimensions of the perfect email followed by a main design checklist for your email campaigns. Dimensions: ... Read it →
February 27th, 2008
Part 2 and 3 of this 10 part series, the From Field. Although few, these steps are crucial. The From Field: Make your from address instantly recognizable Always personalize your from address, instead ... Read it →
February 27th, 2008
This is the first in a 10 part series of quick tips for designing the perfect email. Keep coming back for the next tip, and enjoy! If you disagree, want to ... Read it →
February 26th, 2008
CarbonGraffiti has had a facelift! Why? Because having an all-HTML site starts to become a burden when you want to make quick updates, and especially when those updates are of ... Read it →
February 24th, 2008
Barack Obama’s recent email on the campaign trail reflects a few themes in email marketing: Transparency (showing that the donation site is an secure link, instead of hiding it in... Read it →
January 7th, 2008
Go check out email-marketing-reports, where David Greiner, the initiator of the Email Standards Project, gets interviewed and gives his take on why the Standards project was made and what it’s ... Read it →
December 3rd, 2007
Since my last post I’ve: • Travelled to Qatar (Leisure only) • Got a new job in Brighton • Finished a website for a new client in Montreal • Worked like an obsessive mad doctor... Read it →
November 28th, 2007
It seems that the guys at Australia-based Campaigner Monitor are officially carrying the torch for email marketing design and implementation. I for one couldn’t be happier, and think they ar... Read it →
November 28th, 2007
Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive. How does one start to rise above ... Read it →
September 13th, 2007
There is no single “magic formula” to a successful Website. You can, however, make your own magic with a mix of marketing programs that is right for you. Your choices depe... Read it →
September 9th, 2007
We all love Easter Egg or scavenger hunts. The Globe & Mail (one of Toronto's biggest newspapers) have announced a new website promotion that should tickle many a reader's fancy. ... Read it →
July 19th, 2007
Much to my dismay, after trying to get my own Free Email Marketing Templates page dugg on Digg (and getting a measly 3 diggs), I saw Campaign Monitor get way up ... Read it →
July 18th, 2007
I’ve just finished another client’s website - http://www.incidentaltourist.com - and I expect good things from it. The interesting part about the website is the content itse... Read it →
July 10th, 2007
I haven't noticed a banner ad for a really, really long time now, so I was pretty impressed when I came across the newest series of 'Get a Mac' banner ... Read it →
June 25th, 2007
A great video from an Italian Internet consulting firm, predicting what would happen to copyright, tv, radio, and the internet in the next fifty years. Online Marketers, take note if y... Read it →
June 20th, 2007
Free Email Marketing templates available now. Visit http://www.carbongraffiti.com/emailmarketing/emailtemplates.html to preview and download 10 different hand-coded HTML email templates, designed to ensure maximum compatibility with most ... Read it →
June 15th, 2007
Isn't it just that simple? When the internet started, just having a website meant you were likely to be found. But as more people and and more businesses created more ... Read it →
June 14th, 2007
If you're strapped for time and need to send an email campaign ASAP, don't have the resources to design a campaign from scratch, or are just plain lazy, visit www.... Read it →
June 13th, 2007
The other day on London's Oxford Street , as I was pulled by my fiancee into every clothing store imaginable, I couldn't help but notice that every single one of them ... Read it →
May 22nd, 2007
Let's work together. For fractional leadership queries, drop me a line.