About
I am currently Design Director at the agency ASquared.
As an agency leader I create sustainable strategies to drive revenue and growth, foster strong strategic relationships with clients and partners, and raise awareness through outreach, writing, speaking and community-building.
As a practicing designer I’ve had the pleasure of working with some incredible brands and design teams from around the world, including Pearson Education, Nordea bank, Penguin Random House, Virgin Holidays, JP Morgan Stanley, NBC Universal, Unicef, BBC, Code for America, and many more.
With a digital career starting in 2003, I've helped clients unlock new opportunities through good old-fashioned user-centred design.
Away from work I ride bikes up on the South Downs and live by the seaside where I'm husband to a wonderful wife and father to two incredible girls. I'm Canadian by birth, English by heritage, and I like making my kids' lunches a bit more fun.
As a Design lead I help set the vision and guide the delivery of digital initiatives, from complex services to new-to-market products.
As a Design leader I help shape the strategy, direction and experience for clients and staff alike.
I draw from a wealth of knowledge and methodologies in user experience, interaction design, UX strategy, and user interface design to help create world class digital products and services.
I work across multi-disciplinary teams, product owners and managers to enable them to conceptualise, create, and deliver world-class products and services for their customers and stakeholders. I mentor junior designers to help them reach their maximum potential.
