Design the Perfect Email: Text Version & Design

#email design  #Email Marketing  #tips & tricks 

Part 6 of this 10 part series, here are some quick tips on your text version and design.

Text Version and Design:

  • Always include a text version of your HTML email to accommodate users who prefer this format or are viewing from a mobile device.
  • Format and design text version for better results, instead of using one large block of undecipherable text
  • Keep hyperlinks short to avoid broken links after wrapping
  • When testing, always test both HTML and text versions for formatting and copy

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