Design the Perfect Email: Nice-to-Haves

The final step in the 10 step series, this quick tip addresses some 'good ideas' for your email campaign.

Other nice-to-haves:

• Use an ‘Add this email address to your safe senders list’ message to ensure maximum open rates in the future
• Personalize as much as possible, using all relevant data from contact’s record
• Always use a subscription centre to allow recipients to update their contact details.
• Use your ESP’s built-in forward-to-a-friend functionality to facilitate maximum message reach
• Always display your unsubscribe link prominently; avoid confusing messaging
• Test past results against current campaign. Benchmark