Design the Perfect Email: Copy & Delivery

Almost there! Steps 8 & 9 of a 10 part series on designing the perfect email. Here are some quick tips on the copy and delivery of your email.

Copy:

• Minimize use of exclamation points and extensive use of CAPS.
• Minimize use of descriptive or trigger words such as amazing, great, free, money, marketing, etc. For more, go to http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm

Delivery:

• Check your past send metrics and determine the best days for sending. Typically the best day to send is Wednesday, mid-afternoon (but this is marketing-centric recipients).