Field Notes

I'm blatantly syndicating this blog post by David Baker of Avenue A/Razorfish as it does the rounds, because I feel it adroitly simplifies what email marketing should (and might) become in the near…

The IAB says that the average percentage of spend for a Canadian company on Search Engine Marketing (SEM) activities accounts for around 33% of their online marketing budget, while a recent report…

Finally, the new and much improved CarbonGraffiti v 3.0 website has launched. This new version's highlights include a better, cleaner look, improved functionality, and [much] more emphasis on both…

According to the Wall Street Journal, Yahoo and Microsoft may be discussing a possible merger in a bid to take down the giant that is Google. According to MarketingVox: "Microsoft's online division…

According to Chad Mauldin: 'Google recently filed for a new patent, here, on technology to display ads in email. Some may disregard this, seeing as Google already displays ads inside of Gmail, but…

This is likely old news by now, but newsworthy nonetheless. As reported by a recent Forrester Research study, a very healthy 97% of consumers now use email, and 94% of marketers are now using email…

I’ve since moved to the UK (hence the large gap between this and my last post) to be with the love of my life and fiancée. Officially, my new location is Brighton, East Sussex, UK, for the next 5 mo…

Back in December 2006 I excitedly returned from the WOMMA conference in D.C., went a bit crazy, and wrote a lengthy essay/manifesto in the airport terminal to channel all my thoughts onto paper. I…

As more and more well-known multi-national companies seem to be turning to email marketing for lead and customer communications, it seems that regardless of their huge budgets they're overlooking…

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As a daily email marketer who frequently designs, programs and sends email marketing campaigns, Outlook 2007’s apparent step in the wrong direction had me pretty up in arms for many reasons. As a r…

From Bizreport.com: More marketers are turning to the Internet to make a buck. According to a new study, 94% of marketers who said they will decrease offline ads in 2007 said they will increase…

From Onedegree.ca: Microsoft's latest decision has the email marketing industry foaming at the mouth. Outlook up until now has used the Internet Explorer engine to render HTML within email. But next…

If you're an email marketer based in the UK, take note. As of January 1st, all UK-based email marketers are required to comply with new legislation that insists every company include specific…

So what IS rich media email? Rich email is, frankly, something that never quite got off the ground. With the boom of Flash 5 years ago, people couldn't wait to merge the cheap, easy and effective…

I've just returned from the WOMMA summit in Washington D.C, and let's just say it inspired me. A lot. So much so that whilst sitting in Reagan airport waiting for my flight back to Montreal, I…

Last week was hell. At my work I'm responsible for the design, implementation, testing and sending of all email marketing communications sent to customers and prospects. Although the average size of…

So, here's what happened: Email intended for 5 contacts instead sent to entire db of 50,000 contacts. Backlash was instant, and situation escalated. Customers and recipients irate, action stations…