Design the Perfect Email: The From Field & Reply-to

Part 2 and 3 of this 10 part series, the From Field. Although few, these steps are crucial.

The From Field:

• Make your from address instantly recognizable
• Always personalize your from address, instead of default randomly-generated from addresses
• Ask the recipient to white list your from address to ensure maximum results on future sends
• Try to have both reply-to and from address the same email; offers consistency to the user

The Reply-to Address:

• Always use a real reply-to address, vs. a ‘noreply’. Some recipients prefer to reply directly to emails using the function from their email client. Potential leads are lost by using a ‘noreply’ address.
• Manually go through the replies after each send. Tedious but useful for the leads who habitually reply to emails from within their email client.