Email as Web Content Case Study: Barack Obama
Barack Obama’s recent email on the campaign trail reflects a few themes in email marketing: Transparency (showing that the donation site is an secure link, instead of hiding it in HTML) Writing for G…
HTML vs Text-only emails - preference or necessity?
Much to my dismay, after trying to get my own Free Email Marketing Templates page dugg on Digg (and getting a measly 3 diggs), I saw Campaign Monitor get way up there on the first page of Digg with…