How do we measure return from our social networking?
For many of us, answering the question 'What are you doing' is analogous to checking our email – we do it several times a day and it's become second nature. But for every new social network we jump on…
The Reverse Tipping Point: Say goodbye, IE6
I really identify with Gladwell’s ‘The Tipping Point’. With web tools like Twitter available to all, positive momentum can grow within hours, not days or weeks, potentially creating a success overn…
Twitter and the Tipping Point
This is the first in a series of three articles on Twitter. How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is establish…