Currently: Design Director at ASquared, a purpose-driven product agency in Brighton, UK.

๐Ÿ“ˆ As an Agency leader:

I create & lead on strategies to drive revenue and growth, lead and embed processes and best practices, foster strong strategic relationships with clients and partners and raise awareness through outreach, writing, speaking and community-building.

๐Ÿ”ฎ As a Head of Design:

I help shape the strategy, direction and experience for clients & stakeholders through exceptional outcomes, and guide staff through professional development, mentoring and support.

๐Ÿคน As a Designer:

I work across multi-disciplinary teams to help set the vision and juggle the delivery of digital initiatives โ€“ ranging from UX and inception to visual design โ€“ for B2B or B2C products & services, always with a lean towards delightful and engaging user experiences.


Iโ€™ve had the pleasure of working with some incredible brands and design teams from around the world, including Pearson Education, Nordea bank, Penguin Random House, Virgin Holidays, JP Morgan Stanley, NBC Universal, Unicef, BBC, Code for America.

I've formed relationships and won large design projects with the likes of Sage, The Natural History Museum, 3M, Virgin Atlantic, Johnson Matthey and BUPA.

Some lovely companies to have worked with

More about me

With a digital career starting in 2003, I've helped clients unlock new opportunities through good old-fashioned user-centred design. I draw from a wealth of knowledge and methodologies in user experience, interaction design, UX strategy, and user interface design to help create world class digital products and services.

Away from work I ride bikes ๐Ÿšฒ up on the South Downs and live by the seaside ๐ŸŒŠ where I'm husband to a wonderful wife and father to two incredible girls. I'm Canadian ๐Ÿ‡จ๐Ÿ‡ฆ by birth, English ๐Ÿ‡ฌ๐Ÿ‡ง by heritage, and I like making my kids' lunches a bit more fun.

๐Ÿ“ท Check out @alpaca_lunchnote on Instagram.

ยฉ Mackenzie Aizlewood
About 0.5% of @Alpaca_Lunchnote

Move on to...

Let's work together. For fractional leadership queries, drop me a line.