Novella
Novella Learning creates tailored and engaging training courses which are contextualised around relevant stories and scenarios. Their courses are created to be industry specific, using in-context storytelling to make the learning more memorable, help employees build their knowledge and apply it to their jobs.
With the Novella Learning team, ASquared ideated, designed and developed the new Novella system. Users input a fact sheet (or ‘course bible’) and specific parameters (job title and business context) to generate SCORM compliant courses that deliver learning structured to Bloom’s Taxonomy (a set of hierarchical models used for the classification of educational learning modules).
I helped drive the new creative and UX direction during the Discovery and design phase, having had the first prototype and visual design not reaching the standard I wanted.

We worked to embed generative AI technologies into the core of the new course authoring tool, in this case OpenAI ‘completion’ APIs, chosen for high quality output, solid SDK, excellent documentation and scalable service. With this generation stack, we distilled Novella Learning’s learning ethos, and automated the creation of their unique contextual learning courses. The authored course content can then be automatically transcoded via Synthesia AI into multiple AI video modules, which the user then has the option to check and edit before publishing. This creates an automated, personalised, accessible and accurate course with incredibly engaging delivery that caters for all learner types.
