Creating product clarity for a growing community platform

As Design Director on a 6+ month product transformation, I was responsible for guiding product vision, aligning stakeholders and leading a multidisciplinary team through the redesign and redevelopment of a cycling community platform across iOS and Android.

Founded by Jacques Sauvagnargues and Olympic gold medallist Tom Pidcock, Link My Ride was created to help cyclists discover and organise group rides. The ambition was to evolve the product from an early-stage app into a scalable platform capable of supporting growth and future investment.

Working closely with founders, stakeholders and delivery teams, I helped establish a cohesive brand and product direction through workshops, prototyping and concept development, while managing client relationships and supporting key product and UX decisions throughout the project.