Best of March 2008 - Email Design Round-up
A single collection of all things email design-related for the month of March.
Inspiration:
Australia-based ESP with an emphasis on great email design:
http://www.campaignmonitor.com/gallery/
Montreal-based site that aggregates many newsletter designs under one roof:
http://www.newsletterarchive.org/
MarketingSherpa 2008 Email Creative Awards:
http://www.marketingsherpa.com/article.php?ident=29889
The top 10 trends in email design for 2008? Just ask Emma:
http://www.myemma.com/10trends/
Tips and Advice:
ExactTarget whitepaper focused on email design and rendering – for both marketers and designers (PDF, 680kb):
http://email.exacttarget.com/ETWeb/resources/pdf/2770.pdf
9 best practices for email design, by vdot media:
http://www.vdotmedia.com/blog/9-best-practices-for-email-design/
A great video case study from the Email Evolution conference by Bronto:
http://blog.bronto.com/2008/02/14/brontofire-email-design-live-from-the-eec/
Quick and dirty tips on ensuring your designs are actionable and effective:
http://sachinuppal.blogspot.com/2008/03/email-design-is-your-cta-actionable.html
Rethink the way your URLs are designed, not just your email:
http://www.email-marketing-reports.com/iland/2007/03/forget-email-design-what-about-url.html
Read an in-depth interview with one half of the emerging leaders of email design and best practices:
http://www.email-marketing-reports.com/interviews/david-greiner.htm
7 steps to creating a better email template for your email marketing goals:
http://www.clickz.com/showPage.html?page=3608081
Design and copywriting roundup from Mark Brownlow:
http://www.email-marketing-reports.com/iland/2008/03/copywriting-and-design-round-up.html
Ongoing discussions on topics such as...
Text vs. HTML, the ongoing debate:
http://www.aweber.com/blog/email-template-design/text-vs-html-is-moderation-the-key.htm
And another:
http://www.aweber.com/blog/email-deliverability/who-cares-about-plain-text.htm
Start your own conversation! Check out the email marketers club and meet a community of email marketers talking shop:
http://b2bemailmarketing.ning.com
April 3rd, 2008