← Work

Designing for America

  • Client: Code for America
  • HMW: Couple digital brand consistency with a detailed front-end style guide?
  • Sector: Charities
  • Role: Visual Design
  • Agency: Clearleft
  • When: 2013
  • Link: See it live →

The challenge

With local governments and 'Brigades' spread across the entire continental USA, Code for America needed a way of delivering a modular design language and code base that anyone of varying technical and design expertise could integrate into their site or digital product.

As Clearleft are renowned for their pattern portfolios - a modular, extensible code library of front-end assets wedded to a visual language, this seemed like a match made in heaven.

Working on a very tight schedule, I worked side-by-side with Anna Debenham to create a consistent, responsive and modular design system that would allow Code for America fellows (civic hackers and volunteers) to maintain a consistent brand language and code structure.

The element collage used to build up the visual language

Initial exploration

Armed with a new brand direction and some initial user research and sketches from the team at CfA, I began to explore how the brand language might manifest itself digitally. I create a few element collages, which are like higher-fidelity mood boards that look at the interplay between both fictional and existing user interface elements. These element collages help lay the base styles of the eventual site design.

Designing at pace

With the foundational design work done, I then started to tackle the key page designs for the rest of the site as outlined by the CfA team. Working alongside Anna meant that any new patterns or interactions created in these designs were quickly flagged and coded, before being added to the now rapidly-growing pattern library. Ultimately the page-level design was necessary in order to see the interplay of multiple elements across the page, but - as they were broken down into small and smaller constituent parts - the design system started to emerge. As the design progressed, more and more existing elements and patterns could be reused or tweaked to create new designs.


The speed at which this project took place made it an entertaining, fast-paced and highly enjoyable, as did the team working on it. The CfA team (Mike Migurski & Cyd Harrell) are designers themselves, meaning they knew what they wanted, why they wanted it, and could back up their rationale, whereas the Brighton-based team got to sing Team America's 'F*ck Yeah' every day. Not bad.

We chose to work with Clearleft because they develop a pattern portfolio (a pattern/style library) which would allow us to scale our work to our Brigades. This unique approach has aligned perfectly with our work style and decentralized organizational structure.
-- Michal Migurski, CTO

Finally, perhaps surprisingly the geographic differences (San Francisco and Brighton) actually helped matters. Every day throughout the project we had a 'stand up' - 9:30am SF time, 5:30pm Brighton time. This continuity helped ensure everyone knew what was being done and when, and anything that required CfA's input meant they had an entire work day to consider it.

Move on to...
Fine + Rare

Let's work together. For fractional leadership queries, drop me a line.