Things tagged with “email marketing mistakes”

So, here's what happened: Email intended for 5 contacts instead sent to entire db of 50,000 contacts. Backlash was instant, and situation escalated. Customers and recipients irate, action stations taken to minimize ... Read it →

Last week was hell. At my work I'm responsible for the design, implementation, testing and sending of all email marketing communications sent to customers and prospects. Although the average size ... Read it →