Journal

Articles tagged with “ux

Conducting project retros as customer journey maps

The retrospective is — in my opinion — one of the most important activities in any project. Routine post-sprint retros are a great indicator of project health, but end-of-project wash-ups are where the real ge…

Is marketing being reborn as CX?

A decade or more ago, digital marketing was more of a blunt instrument. It was like the first stone axe - crude, but it got the job done. I started my career in digital marketing. I’ve witnessed i…